03 : Otto Treumann

book

03 : Otto Treumann


Otto Treumann Graphic Design in the Netherlands Publishers, Rotterdam Who is this guy? a simple question to begin with. After I’ve returned the Paul Rand book to his home, I went to look for something else to read. It was a difficult choice because the library was filled with good-looking books. And yes, as a … Continue reading

01 : Paul Rand
book

01 : Paul Rand

Paul Rand Conversations with Students by Michael Kroeger I never seem to understand why Paul Rand is a legend, shame on me but I just never did. He was the first iconic graphic designer introduced to me in my BA class back then. IBM logo designed by him is the classic example of all the … Continue reading